Malaysian Business Marketing
SME Business Directory is a one stop SME information portal and Malaysia business directory for small and medium enterprises (SMEs). It provides information on all aspects of SME / SMI development, including financing, advisory services, training programmes, business and networking opportunities as well as other SME developmental programmes/initiatives by the Government and private sector.
Competitive market due to Globalisation
To succeed in the current globalising environment the Malaysian SME will need to strive towards achieving greater competitiveness at a global level. There has to be a shift from knowledge based industries to more innovation centeredness.
By leveraging on the core values of creativity, innovation and high skills, our SMEs will make great strides towards creating and building a unique and strong Brand Malaysia.
Green technology is another area of focus as it is undoubtedly the driver for economic growth in the future. For the far sighted SME, Green technology offers opportunities and potential in economic regeneration, innovation, wealth creation and high-paying job opportunities. On its part the government has already rolled out the National Green Technology Policy.
Mobile Marketing for Small Businesses
A small business can be tricky especially in light of the ultra-competitive economy. As such, you will need to use the most cost-effective tools like Whatsapp. After all, Whatsapp has been known to be more effective than any media ever existed when it comes to reaching a target market.
Best tool for small businesses
Using Whatsapp for internal communication helps your small business to save cost and time. It would be the best tool to connect and keep your employees in the loop of things. In the past, emails were the de facto tool for all official communications. Now, you can use Whatsapp because you can send out information faster and obtain replies more efficiently.
When you use a quick and easy tool like Whatsapp, you can create groups in terms of departments or project groups. This then allows you to communicate with them especially when you need to reach them very quickly. You can send out changes in deadlines, reminders of deliverables and other information and gauge if they have read them.
Using Whatsapp for Customer Relationship Management may sometimes sound very trivial but it is absolutely effective. When you use Whatsapp, your customers become aware that you are using a recent tool which they can associate to.
This could be part of your multi-channel customer support strategy. They are connected to you in real time which means you can gauge responses almost immediately. Besides being able to send out broadcast messages to a large group of people, you can get answers instantly which can help you to improve your service or products.
On the other hand, you can use Whatsapp to connect with your customers so that you can learn about what they like and what they don’t. Companies are now using Whatsapp to send out surveys and pre-launch product reviews to their customers.
Promotions and Marketing
Whatsapp is now one of the most used advertising and promotions medium. Unlike previous platforms like SMS or email, Whatsapp allows you to send long messages that include multiple media like images and sound. And this is somewhat different with the likes of Facebook.
You can send short videos where it has been found that about 80% of Whatsapp users will open and view. With Whatsapp, you can reach a large group of recipients at a fraction of the cost of an SMS and gauge responses in terms of whether they have opened and read your message or alternatively, you can allow your customers to send replies for free.
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