The Herbal World 2009 is a premiere event which is organized by Cynrix Innovations Sdn. Bhd. at Matrade Exhibition & Convention Centre, Kuala Lumpur, Malaysia. It comes along with a conference which in turns unwrap varied aspects of scientific development, market strategies of respective industry. Various exhibited products include unani products, aroma & fragrance, ayurvedic products, homeopathy products, essential oils etc.
The MATRADE Exhibition & Convention Centre (MECC) is located in Menara MATRADE, an architecturally acclaimed icon in Kuala Lumpur. The main MATRADE Hall covers an area of more than 1,200 sq m and can accommodate 1,500 delegates in theatre-style seating. The hall has a proscenium stage and is fully equipped with ultra modern audiovisual facility, lighting equipment, and built-in simultaneous interpretation system. MECC also offers three Exhibition Halls, Outdoor Exhibition space and Amphitheatre, with more than 29,000 sq m of exhibition space.