MISET ’09 will be the highly regards international showcase endeavor the business venture in sports and sport tourism in Malaysia generally and in Asia Pacific particularly. For the first time, during this prestigious event there will be one-to-one business matching, corporate business presentation between Government agencies representative and foreign companies; Government agencies and business entrepreneur; sports research institutions and business entrepreneur and etc.

Apart from multi facet exhibition from foreign participant, this exclusive business meetings / business matching are to formalize long-term business collaboration for the much await International Sports Trade Hub for Asia Pacific region, R&D, contract manufacturing, joint venture, import-export trade of sports products / equipments , technology licencing, venture capital investment, product branding, new machinery and etc.

MISET ’09 will be expecting more than 30 organization from overseas namely China, Korea, India, Middle East countries, EU countries, Japan and USA to participate in this highly regards event in Malaysia.
 

Its’ Ministry of Youth and Sports and Ministry of Tourism mission to coordinates and integrates the development of sports industry and sports tourism activities in Malaysia. Hence, both Ministries will be the backbone in encouraging the growth of economic and social development in sports sector. Also, to enhance trade and industry activities in the scope of research and training, encourage mutual collaboration with other agencies i.e. government and private sector, also foreign investor.

Being the centre of Asia Pacific region, Malaysia is all the potential to be the best location for International Sports Trade Hub in the region. Since Malaysia has established for their past experienced in organizing international sports event namely Commonwealth Game 1998, Le Tour De Langkawi, Sepang Formula 1, Trengganu International Monsoon Regatta, it will be the platform for country like China and Korea whose having long-term partnership in Malaysia by transferring technology and expertise to market and promote their goods to other countries via Malaysia

Soon, Malaysia will have their very own SPORT TRADE HUB - the 1st fully sports trade and commerce nucleus emerging opportunity of new sports technology, equipment, bilateral agreement between universities and etc. This will give a new perspective in sports industry as Malaysian government have the support and technology in generating proficient sportsmen through International Sports Trade Hub for nation generally and to Malaysian sportsmen, particularly.