The International Halal Showcase (MIHAS) was introduced to the ‘Halal’ world in 2004 has grown exponentially over the years highlighting a wider market and burgeoning halal industry. The number of participants has increased with each year’s event, making MIHAS a household name in international circles increased.

MIHAS has proven to be a catalyst to the halal industry, making it synonymous with the new mindset that wants to advance and achieve in all things halal. As a result the industry has become more defined and encompassing.

Now with five years of organisational and networking experience to its name, MIHAS has successfully positioned itself as the world’s largest international halal trade fair and Malaysia’s largest food and beverage exhibition.

MIHAS has become an established venue for top notch leaders and entrepreneurs in the halal industry to come together and facilitate the sourcing and selling of global halal quality products.

MIHAS promotes the abundance of international business opportunities, new products and fresh business ideas in the international halal arena. Many have found MIHAS the perfect venue to form strategic partnerships to fully penetrate the global Muslim market, which stands at 1.8 billion worldwide.

Research has proven that halal products are appealing to Muslims and non-Muslims alike. At an international show like MIHAS, there is a wide variety of halal products on exhibit alongside specialist suppliers and global manufacturers.

On a deeper level it is about infusing quality, safety, cleanliness and transparency in the global halal market. It also aims to promote the importance of halal quality certification and long term consumer education to support halal certified products.

Exhibitors and traders to MIHAS have called it the perfect channel to network with various industry players from both local and international regions.