Sime Darby Convention Centre (SDCC) is a popular venue for meetings, incentives, conventions and exhibitions as well as weddings and celebrations and was recently launched on 6 Dec 2007 by the Prime Minister of Malaysia. The addition of two fine restaurants -  Halia (a coffee house style restaurant serving Asian and Western cuisine) and China Treasures (a halal fine dining restaurant) is a unique selling point of SDCC.