Everyone knows the popular global brands such as Coca-Cola, McDonald’s Microsoft, Apple and Google, which are worth billions of dollars. The sure fire method for SMEs to thrive in the competitive global market is by building strong brand names to promote their high quality products.
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SMI/SME Editorial Medium Enterprises
SMI/SME Editorial Medium Enterprises
Medium Enterprises
Building Your Own Powerful Brand
Everyone knows the popular global brands such as Coca-Cola, McDonald’s Microsoft, Apple and Google, which are worth billions of dollars. The sure fire method for SMEs to thrive in the competitive global market is by building strong brand names to promote their high quality products.Internet Marketing - A New Global Marketing Channel
The advent of the Internet has created a new and effective channel of marketing. Here’s how you can promote your products and services globally, at a low cost.WHAT IS INTERNET MARKETING?As its name suggests, Internet marketing is the marketing of products and services through the Internet. The Internet now allows consumers to shop for their products entirely online, in the comfort of their own h...Last Updated ( Monday, 09 November 2009 16:39 )
All About MICE
If you are thinking of hosting a grand event, look no further as Malaysia offers excellent facilities to hold all your meetings, incentives, conventions and exhibitions (MICE). Let’s see, you have just discovered the secret to making a flying car, or perhaps on a less dramatic note, a brilliant new range of fabric that makes washing unnecessary, and you would like to announce this life-altering ...
Expand Your Business via Franchising
If your business has gained a strong footing in the industry and you’d like to expand it further, franchising may be the answer for you. They are names we recognize, and shops we patronize. What do Secret Recipe, King’s Confectionery, 1901, Smart Reader Kids, Kumon, Bonia, and Senheng have in common? They are all part of franchise businesses.Malaysia’s franchise industry has been steadily ex...
Advancing with Science and Technology
SMEs are encouraged to embrace the latest developments in science and technology and to adopt cutting edge innovations in their production processes and their products. This is crucial in meeting the challenges posed by intense global competition.Science and technology is advancing at a rapid pace, so much so that many products in the market are almost obsolete by the time they make it to the shel...
Research & Development
Research & Development (R&D) plays an important role for SMEs that are on an expansion trail. Only with its own R&D function can a business introduce new products that are innovative and truly unique.WHAT IS RESEARCH & DEVELOPMENT (R&D)?The Promotion of Investment Act 1986 defines R&D as any systematic or intensive study undertaken in the field of science or technology with the object of using the...
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